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#26

一口 - BITE

劉旻齊, 許星儀, 葉壹群 - LIU, MIN-CHI, HSU, HSING-YI , YE, YI-CYUN

以春池玻璃原有產品「一口音階143杯」進行概念包裝,將家的意象疊加到原有的產品名稱「一口」中,並利用視覺傳達的方式進行產品設計和包裝。人們總說一家四口、一家五口,一口,即是家庭的基本單位,喝下的每一口都巧妙地成為不同高低音階,串起每頓飯、每口菜的時光,將桌上的一言一語、嘮叨碎念悄悄化成維繫家庭的那座橋樑。「一口」在這樣的概念下,成為產品和視覺的基本單位,將「咬一口」的意象視為餐桌上每道菜、每碗飯,以及每個家庭的基本單位,更將此單位使用於產品套組上,每一組都代表著一家人,即一口。在定義目標客群後,我們將視覺呈現著重於親子的想法上,希望無論是家長或孩子皆能從春池玻璃的產品中激發出更多互動性和趣味,因此於設計上跳脫玻璃工藝品的高級、易碎、精緻意象,品牌logo以圓潤、律動、飽滿的設計呈現,並運用口字的比例取代正方形的規矩感,象徵家人間的互動有如旋律一般動聽。品牌色選擇與春池玻璃品牌色和回收玻璃常見色綠色,呼應回收、循環經濟的品牌核心,同時表達一口致力於建立生活記憶的循環,將人們曾在生活中使用過的廢棄玻璃器皿,再製成生活儀式感的其中一環;輔助色將春池玻璃獨有的玻璃色彩呈現於產品和視覺中,讓趣味感再次提升。一口讓遙遠的距離昇華為一個親切、有趣的聯繫;一個可以動手玩、隨手用的藝術品,在每個使用者心中,承載著日常所需,與生活之趣。 - BITE believes that a warm family relationship begins with a meal, where people chatter by answering a simple "How's your day?" question. Implemented with the concept and visual design method, the W-Scale 143 Beer Cup is rebranded with love, family, and warmth. In Chinese, “一口” can be seen as the basic unit of a family and has the same meaning as a bite or a sip. Therefore, we apply the concept to our design and make “BITE” a unit throughout the brand. We wish to inspire more creativity and joy in a parent-child relationship, where our brand logo presents a mellow, joyful aesthetic. Plus, the icon is applied with the ratio of the word “口” in Chinese, which is more of a rectangular shape instead of a square. The colour palette is chosen from the recycled glass used by Spring Pool Glass. Reformed from recycled glass, BITE is not only the space between conversations but also a parent-child playground, where creation and playfulness are inspired.