野菜食力是台灣東部致力於營養教育的民間組織野菜學校推廣的品牌。近年來，隨著台灣地區出現生物多樣性問題和當地食品的推廣，品牌設計以推進食品和農業教育為中心。透過將品牌發展重點放在野菜文化上，它希望引起公眾對野菜教育的好處的關注。因食與人相連，本次設計選取台灣三大族群中具獨特教育意義的野菜，為大眾梳理野菜的知識、祖傳智慧、文化故事、烹調方法、特性、特徵、棲息地等。公眾學習並傳給後代。品牌的包裝設計採用小冊子的風格和結構，呼應野菜文化與品牌形象的融合。教育小冊子和野菜醬禮品套裝共同促進了野菜教育品牌的好處。
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Wild Vegetable Power is a brand promoted by Wild Vegetable School, a civic organization committed to nutrition education in eastern Taiwan. As the issue of biodiversity and the promotion of local foods have arisen in Taiwan in recent years, the brand design centers on the advancement of food and agricultural education. By focusing its brand development on herbal culture, it hopes to draw public attention to the benefits of education on wild vegetables. Since food is the connection to people, this design selects wild vegetables that embody unique educational significance among three major ethnic groups in Taiwan, compiling knowledge, ancestral wisdom, cultural stories, cooking methods, characteristics, traits, and habitats of wild vegetables for the general public to learn and pass on to future generations. The brand’s package design adopts the style and structure of a booklet, echoing an integration between herbal culture and brand image. Together, the gift set of educational pamphlets and wild vegetable sauces serve to promote the benefits of the herbal education brand.
